With the average buying committee sitting between 6-10 people, it's more important than ever to make personal connections with your buyers and get to know the concerns of all your key stakeholders. After all, sales are made on relationships, education, and trust. Deepen your relationships, educate your stakeholders, become someone they trust, and you increase your chances of making the sale. BUT how do you accomplish this without spending time with your buyers in person? How do you walk the "digital halls" of your key accounts? In this episode, Tyler shares real world examples of personalized video that you can use to educate, build relationships, and earn trust in a digital sales world.

Video in sales is on the rise because of the human connection that it brings. 💁‍♂️ When you can’t be there in person, video creates a personal and authentic connection that shows off your personality. It also gives you an opportunity to use visuals to show instead of tell. It shows your prospect's your effort and commitment, and grabs attention because it stands out amongst text based emails. But just using video in sales isn’t enough. If you want to see results, you have to know HOW to use it. In this episode, Tyler explores the 6 most effective prospecting videos and why they work.

Short, personalized, video within sales emails has been shown to grab attention and boost response rates. But your video will only work if your prospect watches it!

Sellers can tap into the four E's of video to bridge the virtual divide and connect with prospects on a personal level, while still reaching them where they want to be reached—online.

Virtual selling is now the norm, but that doesn't mean sales prospecting and outreach shouldn't be personal. Tyler Lessard shows sellers how digital-first selling can be more personal than ever. Tune into this first episode of Sales People to find out how to add a human touch back into your prospecting and put the "people" back into Sales People.